• A product for everyone is a product for nobody: you will be challenged to look critically at your target audience. Step by step you will determine who your ideal customer is. And that will be way more detailed than “30 year old women from The Hague”
• The pitch: You will craft your story. What makes your brand unique? How is your product or service different than your competitors?
• The competition: Speaking of competition… Who are your competitors? You will get eye-opening insights and will learn that your competitors are not always who you think they are.
• I am not on Snapchat. And that’s fine: you will make a solid plan which marketing channels will work for you.
• Plan, plan, plan: you will learn how to develop a solid campaign and content plan and why it is so important to start on time.
• How scary, I mean… How cool is this? You will discover that sometimes you need to get out of your comfort zone to build a strong brand. And you will learn how to do this.
• The essential tool kit. You will get practical tips & trics about which tools you can use to build your brand.

ABOUT THE TRAINER

This masterclass will be taught by Nathalie van Wijkvliet. If there is anyone who can tell you how to build a kick-ass brand, it’s Nathalie. Ten years ago, she was part of the launch of the innovative book concept “Dwarsligger”. She raised 1,5 million dollars through crowdfunding for hardware start-up Ockel Computers and helped to turn Doors Open Female Hub into a success in less than 6 months time. She turned her own company, My Happy Footprint, into a profitable business in less than a year and earned a spot on the #Viva400 list. She knows better than anyone else how to get the attention from the right target audience for an unknown product or service.

COST