Start following your purpose with these 5 steps

In my previous blog  I shared tips with you on how to discover what you really like to do. Your life purpose. Your dream. If that’s no longer a secret to you anymore and you’re eager to start your dream career, I’m happy to help you with that!

A strategy is the most important thing to help you successfully achieve your goals. It’s the path you walk to live up to your purpose. The next five steps will help you to create a strategic miniplan.


Self-knowledge is power. That’s why it’s important to have a clear vision of your business in mind.  What’s your goal? Why are you going to do this? What are your personal core values? What’s really important to you? Do you want more freedom? Do you want to continue to develop yourself? Do you want to help other people? Do you want to earn money with your passion?  What can you do and what can’t you do? Try to list this for yourself, preferably with the smart framework, so that the goals become achievable. Think big, bigger, biggest! You can always go back and make your ideas smaller.

Plotting the path
Now that you know what your goal is, you can determine the route. What do you have to do to live up to your purpose??  Write down all the tasks and steps that need to be taken, even the smallest things or most impossible actions. Then continue to make small intermediate steps – this is what we call sub-goals. How do you get from a to b and from b to c? What will you do and what will you let someone else do? Also, describe these steps with the smart framework so that you set clear deadlines on when to achieve sub-goals.

Who’s your audience?
Have you thought about who you want to reach? The entire population of the Netherlands is very ambitious, but difficult to achieve. If you are more specific and define the age, location, gender and hobbies then it becomes much easier to approach the right person.

Communication is key
Once you know who you want to reach, you can develop a communication strategy to introduce your target group to your brand. What resources are you deploying? Which channels will you use? It’s a waste of your valuable time and energy to maintain Facebook and Instagram and Twitter and also make a blog and podcast. Choose your battles and choose the channel that fits with your target audience!

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If you find yourself needing help with this, then reach out to me! I can help with a snack strategy, for example, so that you can start despite a modest budget. Half an hour of brainstorming is also possible for when you have nothing to spend, feel free to pick my brain because I’d love to help out!

What’s dimming your light?
When you start living your dream, there will always be people around you who have to get used to it. You have less time, you’re going to do other things, you may change. This can cause resistance and result into encountering people who are constantly shaking their head to say no. These people constantly try to dim your light and (lovingly) thwart you. How do you deal with that? Are you going to let yourself be influenced by this way? Or are you confident and able to shake it off?  Can you think of at least five reasons why you really want to go for your purpose? Write them down, repeat them in front of the mirror. Feel them and live them out.

Good luck!

Written by Letizia Luijs