Start following your purpose with these 5 steps

In my previous blog  I shared tips with you on how to discover what you really like to do. Your life purpose. Your dream. If that’s no longer a secret to you anymore and you’re eager to start your dream career, I’m happy to help you with that!

A strategy is the most important thing to help you successfully achieve your goals. It’s the path you walk to live up to your purpose. The next five steps will help you to create a strategic miniplan.


Self-knowledge is power. That’s why it’s important to have a clear vision of your business in mind.  What’s your goal? Why are you going to do this? What are your personal core values? What’s really important to you? Do you want more freedom? Do you want to continue to develop yourself? Do you want to help other people? Do you want to earn money with your passion?  What can you do and what can’t you do? Try to list this for yourself, preferably with the smart framework, so that the goals become achievable. Think big, bigger, biggest! You can always go back and make your ideas smaller.

Plotting the path
Now that you know what your goal is, you can determine the route. What do you have to do to live up to your purpose??  Write down all the tasks and steps that need to be taken, even the smallest things or most impossible actions. Then continue to make small intermediate steps – this is what we call sub-goals. How do you get from a to b and from b to c? What will you do and what will you let someone else do? Also, describe these steps with the smart framework so that you set clear deadlines on when to achieve sub-goals.

Who’s your audience?
Have you thought about who you want to reach? The entire population of the Netherlands is very ambitious, but difficult to achieve. If you are more specific and define the age, location, gender and hobbies then it becomes much easier to approach the right person.

Communication is key
Once you know who you want to reach, you can develop a communication strategy to introduce your target group to your brand. What resources are you deploying? Which channels will you use? It’s a waste of your valuable time and energy to maintain Facebook and Instagram and Twitter and also make a blog and podcast. Choose your battles and choose the channel that fits with your target audience!

Doors Open Female Hub - ZijInspireert

If you find yourself needing help with this, then reach out to me! I can help with a snack strategy, for example, so that you can start despite a modest budget. Half an hour of brainstorming is also possible for when you have nothing to spend, feel free to pick my brain because I’d love to help out!

What’s dimming your light?
When you start living your dream, there will always be people around you who have to get used to it. You have less time, you’re going to do other things, you may change. This can cause resistance and result into encountering people who are constantly shaking their head to say no. These people constantly try to dim your light and (lovingly) thwart you. How do you deal with that? Are you going to let yourself be influenced by this way? Or are you confident and able to shake it off?  Can you think of at least five reasons why you really want to go for your purpose? Write them down, repeat them in front of the mirror. Feel them and live them out.

Good luck!

Written by Letizia Luijs

From Boredom to Purpose and Vision.

To slow-down the spread of the corona virus, we have all been staying home for a few weeks now. As a society, we should be proud of that! Especially because the increased time at home can cause a considerable amount of boredom.  Annoying? Maybe. But if you are open to accept it, it can bring you a hell of a lot. Even a career that you didn’t dream of having before…

This period is a big change and a lot to get used to, for many people. You don’t have to commute to work anymore and the everyday tempo is a lot slower, causing you to suddenly have time to spare during the day..  That extra time can ultimately result into boredom.  Boredom, however, is exactly what you need to come up with new, creative insights.

“Currently, people are starting to think about what’s really important to them. Boredom provides insights. Sometimes, someone is trapped in activities that have no added value to them, for example a job that they don’t care about at all. During a moment where you’re bored, you might think, ‘what am I doing here, anyway?’ A life without boredom gets in the way of self-development.” According to  Wijnand van Tilburg, psychologist and researcher at the University of Essex in England,  in an interview with RTL Nieuws.

I want to go in-depth with the latter with you. Do you find yourself at a point where it’s time for a new career and do you want to take the first steps towards your purpose in life? Then I have the perfect tips for you!

What makes you glow?

Grab a pen and paper, now take 10 minutes (set up your stopwatch) to write down all the things that you like to do. What are you always excited for? What are your favorite tasks and responsibilities at work?  What activity gives you energy in your free time?  When do you notice that time is flying by?

What makes you glow?

Three wishes

After those ten minutes, you will have a huge list in front of you, full of fun things to do. Do you start smiling when you look at it? Great! Now choose the three best activities.  Make these choices with your feeling and not with your thoughts. You don’t have to make a career from it yet, that’ll come later..  What would contribute to your life purpose? What makes you feel fulfilled? How does that happen, time and time again?

Bucket list

For a moment, as the devil’s advocate, consider the following: suppose, you’d die within a year, what would you want to do? What gives you energy? Is it in those top three activities that you chose?? Or would you like to do something completely different?

Money is not a problem

Now let’s turn it around; You win the lottery tomorrow and you’re a millionaire. You’ll never have to work again to make money. Would you still want to do what you wrote down? Would you work for the same people? In the same place?

Would you work with the same people?

The pitfall

Once you’ve put it all together, it’s wise to think about whether you would still want the same things in one year’s time from now. Do you see this as an adventure to get out of a rut or is this your dream career? Avoid the same shit, different day effect. Try to share some thoughts via social media. Carefully mention your ideas with those surrounding you and/or your possible target audience. They often give you good feedback. If you like, I can also brainstorm with you about the best approach that fits you.

Failure is not an option

Often we don’t feel good enough. There’s always someone better, smarter or more fun and that’s true. But there’s no one like you. That makes you unique. What if you couldn’t fail? Imagine that your projects would be 100% successful. Would you still choose the same top three you have now? Or would you do something else?

Evaluate your answers above and feel free to adjust your wish list. When you are completely satisfied with it, take the time to sit back and close your eyes. Do you have a smile on your face? Do you feel yourself glowing? Do you feel an entrepreneurial energy? Nice! Then it’s time to map out your path. How to do that, I’ll tell you in  my next blog..

Written by Letizia Luijs